GBI EXPANDS SERVICES WITH NAVIS FOR CRM AND SFE SOLUTIONS

Adding to GBI’s ever-expanding service portfolio,NAVISis a powerful set of applications and resources to help improve commercial effectiveness. By identifying leading physicians and hospitals in China’s healthcare industry, NAVIS helps users manage and validate the dynamic changes inherent in client relationship management (CRM) systems.

NAVIS boasts an expansive physician and hospital database screened by GBI’s proprietary validation methodology (including phone-call validation and an archive of academic publishing records), as well as online and mobile CRM capabilities. NAVIS allows for screening and segmentation of over 400,000 leading physicians and more than 30,000 medical institutions on the basis of academic activity, region, hospital class, influence level and other attributes crucial for effective targeting of key opinion leaders. By using NAVIS, sales reps, sales force effectiveness (SFE) managers, and medical liaisons are better equipped with the resources they need to manage and enhance their commercial goals.

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