Integrated KOL data and analytics for medical and marketing teams

What is METRIX

METRIX enables medical and marketing teams to systematically identify and profile KOLs at a national, regional, and city level.

Through integration of academic, grant, clinical trial, association, and other data sources, METRIX provides a data-driven, objective framework for industry professionals. KOL data can be segmented by disease, target, therapeutic area, or research concept, and provides insight into KOL peer networks and influence.

METRIX is a powerful tool for medical teams creating and tracking KOL lists, R&D groups engaged in drug discovery and development, and sales and marketing teams looking to accurately segment providers and guide promotional efforts.


  • Identify current and future KOLs and potential collabo ration partners
  • Track competitors’ R&D activity and collaborations
  • Efficiently and accurately deploy sales promotion teams to the right targets

Download Materials Experience METRIX