What is METRIX
METRIX enables medical and marketing teams to systematically identify and profile KOLs at a national, regional, and city level.
Through integration of academic, grant, clinical trial, association, and other data sources, METRIX provides a data-driven, objective framework for industry professionals. KOL data can be segmented by disease, target, therapeutic area, or research concept, and provides insight into KOL peer networks and influence.
METRIX is a powerful tool for medical teams creating and tracking KOL lists, R&D groups engaged in drug discovery and development, and sales and marketing teams looking to accurately segment providers and guide promotional efforts.
- Identify current and future KOLs and potential collabo ration partners
- Track competitors’ R&D activity and collaborations
- Efficiently and accurately deploy sales promotion teams to the right targets